Coaching A to Z: The Extraordinary Use of Ordinary Words

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Your indispensable guide for coaching mastery.

Language is a powerful tool that can unite, engage, and move people to action. It’s all in what you choose to say, and how you say it.

In this practical, accessible guide to having more powerful conversations, leading evidence-based coaching expert Haesun Moon offers a set of powerful words or phrases―one for every letter of the alphabet―to help you move others toward greater purpose and accomplishment. Based on her extensive research with the University of Toronto and Harvard Medical School, Moon shows you how to apply each of these concepts to transform the way you relate to others and empower them to strive for and achieve better outcomes. Each entry includes an inspiring real-life example, and reflection questions to help you put it into action in your own life and in the lives of people around you.

Whether you’re a leader in business, education, healthcare, the public or non-profit sector―or even in your family―the ability to coach others and support them in achieving their goals is an integral skill one of the most important skills you can master. A guide to return to again and again, Coaching A-Z is an indispensable tool for anyone seeking to master the art of coaching and leadership.


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Oliver Burkeman is a feature writer for The Guardian. He is a winner of the Foreign Press Association's Young Journalist of the Year Award and has been short-listed for the Orwell Prize. He wrote a popular weekly column on psychology, "This Column Will Change Your Life," and has reported from New York, London, and Washington, D.C. His books include Four Thousand Weeks: Time Management for Mortals and The Antidote: Happiness for People who Can’t Stand Positive Thinking. He lives in New York City.

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