Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time

"Compelling, moving and at times laugh-out-loud funny" - Quirk's Media Book Review

Empathy is the ability that empowers the skills we use to succeed as the people we are or hope to become. It's time to strengthen your empathy muscles!

Silver Benjamin Franklin Award from IBPA, Best Self Help Book 2022

Empathy is in short supply these days―and it's hurting us. From leadership failures and workplace challenges to our collective inability to overcome differences and to increased anxiety and depression, a lack of empathy for one another is wearing away at the gears of society, grinding us down to the nubs. The very technology that is supposed to keep us connected is actually driving us apart, with face-to-face interactions on the decline, and news filtered through an echo chamber that shelters us from other points of view.

But all is not lost. Just as physical workouts strengthen your body, there are ways to build up your empathy as well. In Tell Me More About That, brand strategist and thought leader Rob Volpe draws on his years conducting thousands of in-home interviews with everyday people to illustrate the 5 Steps to Empathy―the actions you can take to build a strong and reflexive empathy muscle.

Through humorous and moving accounts of interactions with folks from every walk of life, Volpe recounts how, what often began in a stranger's house as a talk about brands and daily habits, could blossom at any minute into a conversation about family, relationships, hopes, and dreams. Though he may have been invited into these homes as a marketing researcher, he left them as an expert on empathy.

And along the way, discovered that there exists a set of common values connecting us all. Strip away the exterior wrapping of blue state/red state, straight or gay, black or white, and we're all far more similar than we are different. With empathy, we can all learn and understand more than we ever imagined possible. Let the training begin.